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After 4 Years, Facebook Finally Removes Illegal Racial Ad Targeting

After years of heavy scrutiny for using targeting tools to impose discrimination, social media giant Facebook has quietly removed the racial targeting option for advertisements on its platform, SFist reports . This ongoing issue with Facebook has been an advertising scandal for the last four years, according to SFist . The first instance with the platform was uncovered back in 2016 when it was revealed that Facebook allowed advertisers to exclude users based on their race. SFist reports that website, ProPublica, then published an article sharing their own investigative report detailing how the new ad-option allowed advertisers to block a housing advertisement from being shown to Black, Asian, and Hispanic users’ feeds. Journalist Julia Angwin and her colleagues are credited for tracking updates on this scandal over the years and have committed to holding Facebook accountable in this matter. Thank you for the shoutout! It is kind of amazing that it took four years of reporting on...

Njera Perkins

Sep 2, 2020