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racial justice

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Color Of Change President Rashad Robinson Talks Pedestal Project and Impact of Augmented Reality in Social Justice

Who said you have to be on the frontlines to make a difference? Luckily, thanks to social media, technology and Color Of Change, you can see the change you’ve been waiting for by the scroll of your fingers. At the top of Black History Month, the nation’s largest online racial justice organization Color Of Change launched T he Pedestal Project , “ an Augmented Reality (AR) experience on Instagram t hat lets users place statues of racial justice leaders atop empty pedestals where confederate statues once stood as a refreshing new symbol of equality and progress.” Color Of Change has used their platform to be vocal about the removal of statues of white supremacist, racist and bigot leaders of this country’s history. In replacement of the Robert E. Lee and Stonewall Jackson, users have an opportunity to choose Civil Rights leader and Former United States Congressman John Lewis, co-founder of the Black Lives Matter Movement, author, and principal at Black Futures Lab, Alicia Garza, or...

D'shonda Brown

Feb 18, 2021

PR Firm Edelman Announces $1M Commitment to Pro Bono Work For Social Justice

More initiatives are being built in the fight for racial justice. Public relations firm Edelman has announced its $1 million commitment to support pro bono work for communications organizations working toward achieving social justice, Black Enterprise reports . The communications giant revealed that the objective of these partnerships is to increase their efforts toward their ongoing commitment to racial justice and diversity and inclusion within the company’s infrastructure. “This starts at home,” said Edelman U.S. CEO Russell Dubner. “We’ve made commitments and driven progress, but there is much more to do to become the anti-racist company we all aspire to be.” As the world’s largest PR agency, Edelman is furthering its efforts by creating pro bono partnerships with communications services like the National Association of Black Journalists , CEO Action for Diversity and Inclusion , and The Boris Lawrence Henson Foundation to elevate conversations and narratives in the Black...

Njera Perkins

Jul 13, 2020

Apple CEO Tim Cook Commits $100M to Racial Justice Initiative

Companies across all industries are committing to different initiatives and action steps to stand in solidarity with the Black Lives Matters movement and fight against racial injustice in America. Among those is Apple, who announced the launch of its Racial and Justice Equity Initiative, which will focus on “education, economic equality, and criminal justice reform,” according to a video from CEO Tim Cook. The unfinished work of racial justice and equality call us all to account. Things must change, and Apple's committed to being a force for that change. Today, I'm proud to announce Apple’s Racial Equity and Justice Initiative, with a $100 million commitment. — Tim Cook (@tim_cook) June 11, 2020 Cook announced that the commitment includes internal plans to expand their recruitment efforts with HBCUs, increased spending for Black businesses, and creating an internal camp for Black developers. “The unfinished work of racial justice and equality call us all...

Njera Perkins

Jun 15, 2020

Michael Jordan and The Jordan Brand Pledges $100M to the Black Community

As many learned on “The Last Dance” docuseries, Michael Jordan was once reluctant to participate in politic-related dealings. However, following the recent killing of George Floyd, the basketball icon is helping fight for racial justice. In a statement , Jordan and Jordan Brand announced their joint commitment to donate $100 million over the next 10 years to organizations dedicated to racial equality, social justice, and education access. “Black lives matter,” it reads. “This isn’t a controversial statement. Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.” Jordan Brand president Craig Williams goes on to share that while the company’s Jordan Wings Program has focused on “providing access to education, mentorship and opportunity for Black youth facing the obstacles of systemic racism” — the $100 million will extend their efforts. “We must join forces...

Niki McGloster

Jun 8, 2020