Serving your customers and employees well means listening effectively and taking appropriate action when something’s not quite right. Qualtrics wants to help organizations better understand their customers and employees, as well as tighten up internal and external processes. The technology platform assists companies in fixing broken customer and employee experiences. It allows companies to listen to feedback on any channel, analyze thoughts, feelings and emotions and then take prescriptive actions to improve the experiences. You can learn about your customers from a range of platforms, such as social media, review websites or your company’s call centers, and even use the technology to gauge the #mood of a customer on a recorded phone call.