Last year, along with the merger, LaMelo Ball became a general partner, brand ambassador, and board member of PH Innovation Holdings and The Power to Give Foundation.

According to Jones, the Charlotte Hornets star saw the scalability of what POWERHANDZ could bring early on. Ball betting on the company’s innovation has turned into working on multiple collaborations.

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“LaMelo is light,” Jones shared. “I always describe him that way. He is one of those unique athletes that has such a bright future and will inspire so many kids across the globe. So, teaming up with LaMelo, his team, and Jermaine Jackson, has been an awesome opportunity for us to expand our impact organically.”

Ultimately, Jones hopes for her journey with POWERHANDZ to inspire Black girls and boys, especially those who aspire to pursue careers in sports technology, to see the impact Black women make globally.

“It’s groundbreaking in sports and fitness, looking at the statistics. It’s groundbreaking for M&A, looking at the statistics. Lots of M&A deals and transactions that have been done over the course of the years and trillions of dollars in those transactions, but not really in this space with a Black woman. So, that little girl and or brown boy can look at this and really be inspired because we didn’t do anything special other than we didn’t give up.”

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