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Proctor And Gamble Teams Up With Walmart To Co-Incubate A Hair Care Brand That Promotes Self-Expression

COVID-19 prompted millions of Americans to adopt new at-home practices to reduce the risks of contracting the disease. Do-it-yourself ( DIY ) routines have become a highly sought-after trend accelerated by COVID-19. About 41 percent of African American women relied less on professional hair services and became avid in-store beauty shoppers, Neilsen previously reported. African Americans attribute $1.2 trillion in consumer power, according to a 2018 report from Neilsen. The beauty industry has often been criticized for its absence of diversity with many Black individuals struggling to find quality products. Rising tension during the Black Lives Matter movement in conjunction with COVID-19 propelled many companies to diversify their products. Proctor and Gamble (P&G), one of the world’s largest advertisers, led efforts to advocate for change within the industry. P&G launched cultural campaigns shedding light on racial bias and challenged the beauty industry’s lack of attentiveness to...

Aug 18, 2021

Brain Waves of People With Coarse Hair Can Be Better Detected Through New Electrodes Technology

Electrodes weren’t designed with coarse hair in mind – here’s why that’s a problem. On March 11, Science News , an independent American magazine, published an article noting new electrodes technology can now better capture brain waves of people with naturally coarse hair. As innovative as this new technology is, the public response to the announcement revealed a very telling statement about the current state of STEM. The article detailed the design flaws of standard electrodes that exclude people with natural, thick hair and how these flaws pose a threat to proper diagnoses of patients. Engineer Pulkit Grover of Carnegie Mellon University in Pittsburgh stated that an electrode redesign was needed. “It’s not intentional. But at the same time, it’s kind of sad,” said Grover. “It’s worth thinking about technology, and about who it has been designed for.” Reactions to the new design across social media included declarations of relief that “finally” this technology exists. However, there...

Mar 17, 2020