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Partake Foods — the allergy-friendly food company — has announced a $4.8 million Series A round of financing to focus on expansion plans with business mogul Rihanna as the latest celebrity to join the brand’s investment group. Other existing and new investors in the company include Jay-Z’s Marcy Venture Partners, singer H.E.R., FF2032, CircleUp Growth Partners, Kevin Johnson’s Black Capital, Seattle Seahawks’ Bobby Wagner, Black Star Fund, and Once Upon a Farm CEO John Foraker. According to a press release, the Series A financing round builds upon an exceptional year for Partake, whose products can now be found in over 2,700 retail stores — including Target, Whole Foods Market, Sprouts and The Fresh Market. The brand’s Q1 end goal is to double its number of retail relocations landing in 5,500 doors. “With this group of strategic partners and added financing, Partake continues our mission of making super delicious and safe food that those with and without dietary restrictions can...
Last year Partake Foods, a Black-owned vegan cookie company, landed rap legend and business mogul, Jay-Z, as a prime investor . This year Partake has secured yet another star investor, singer H.E.R. According to Black Enterprise , the popular songstress invested an undisclosed amount in the gluten-free company’s new funding round. “We are so excited to welcome our new investors,” said Denise Woodard, Partake’s CEO and founder, in a statement according to Black Enterprise. “As a fan of H.E.R’s music, I also admire how she supports Black-owned businesses and uses her platform to fight for an end to systemic racism. We look forward to having her on board.” H.E.R’s investment is backed by her love of the company’s brand values and story. “Not only are the products delicious, but I love the story and inclusive values behind the brand. I am excited to partner with Partake, and help to grow and support their business,” H.E.R. said. Woodard admits that the growth of the Black Lives Matter...
Jay-Z puts his money where his mouth is, and the vegan cookie brand he backed is now expanding. According to a press release , Partake Foods, founded by Denise Woodard, is now being sold in over 1,600 Target stores nationwide. “This has been on the goal list since Day 1, and I’m thrilled to say it’s now a reality: Partake cookies are now available at Target nationwide! Purchase three super delicious, Partake flavors at over 1,600 Target stores and on Target.com. Big ??,” Woodard said in the release. In 2019, the New Jersey-based cookie company was infused with a $1 million investment from Marcy Venture Partners , a venture capital firm co-founded by Jay-Z . The investment made the former Coca-Cola exec the first Black woman to ever raise over $1 million for a food startup company. The allergen-free cookies—made without cow’s milk, eggs, peanuts, tree nuts, fish, shellfish, soybeans, and wheat—were inspired by a frightening allergic reaction Woodard’s daughter Vivienne suffered from...
Partake Foods — an allergy-friendly cookie company — closed a $1 million funding round this week led by Marcy Ventures , Jay-Z’s venture capital firm. The New Jersey-based company launched in 2016 after its founder, Denise Woodard, needed to find snacks for her daughter who’d just been diagnosed with a list of common food allergies. Woodard developed a recipe for cookies that excluded wheat, tree nuts, peanuts, milk, eggs, soy, fish, and shellfish. The company has five cookie flavors ranging from double chocolate chip to carrot oat. Each box costs $4.99 in retail stores and two boxes cost $14.99 on Amazon . The cookies are currently carried in Whole Foods, Wegmans, and over 300 other specialty grocery stores. Partake Foods plans to expand to at least 1,000 more stores by the end of the year. Marcy Ventures invested in another food-focused startup early this year. The firm provided $8 million in funding to Arlington, Va.-based food-tech company, Hungry Marketplace, for its Series A...