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A New Trademark Filing Suggests You May Soon Be Able To Buy Chicken From Wingstop In The Metaverse

Wingstop is making headlines, but this time it isn’t because of rapper and Wingstop franchise owner Rick Ross. Business Insider reports Wingstop filed a multi-class trademark to the US Patent and Trademark Office on Feb. 25 as it seems to be looking to secure a spot in the metaverse. The application reportedly includes “downloadable virtual goods” such as non-fungible tokens (NFTs), virtual food, and virtual drink. Wingstop may be planning for users to trade NFTs, digital assets, and artwork through an online marketplace. In addition, the trademark extends to downloadable software for trading cryptocurrency, NFTs, digital tokens, downloadable loyalty, and reward cards. Wingstop states users will benefit from loyalty and reward cards not only in the virtual world but in real life, too. A Wingstop spokesperson could not disclose further details about Wingstop’s plans in the metaverse but they were able to reveal, “the filing signifies an exciting public step to serve the world flavor...

Samantha Dorisca

Mar 4, 2022