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A$AP Rocky Tapped As First-Ever Guest Artistic Director Of PacSun

A$AP Rocky is adding yet another creative title to his resume. The Harlem rapper has reportedly been named the first-ever guest artistic director of PacSun in which he will be overseeing designer collaborations, brand campaigns, in-store activations as well as supporting launches in both the Pacsun DTLA and Soho stores, a press release reports. For the next 18 months, Rocky will be responsible for driving a “new wave of premium streetwear and style” to the LA-based multi-brand retailer as part of his role. “Our community of customers is looking for something unexpected, that elevates their daily experience and lets them express their personal style. Nobody bridges the gap between high fashion and streetwear like A$AP Rocky,” Alfred Chang, co-CEO of Pacsun, said in a statement. “We are proud to welcome him to the Pacsun family and energized about making his ideas a reality that can be shared (and worn) by millions and lead a global style conversation.” Through this new partnership...

Njera Perkins

Jul 9, 2021