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Erykah Badu Merges Tech and Creativity With Her Own Livestream Company

Artists have gotten quite crafty by finding loopholes to still connect with their fans during quarantine. Erykah Badu has even gone as far as to develop her own livestream company, to perform her “Quarantine Concert Series” from her Dallas home. Variety reports that Badu launched the company last month charging viewers $1-$3 fees for the audio content. Just ten days after her in-person tour was postponed, Badu hired a “back-end” livestream company and paywall service to essentially broadcast from the comfort of her bedroom. “I had to quickly think of something, and like every other artist in the industry, we thought of livestreaming,” Badu told Variety. “I had to figure out a way to keep morale up for all [my] musicians and techs and engineers and keep all of us employed.” To successfully launch her series, Badu first had to scout for a proper platform. “I [spoke with] a lot of streaming companies, including the main ones, and they didn’t have what I thought was adequate for what I...

Apr 20, 2020