During the initial outbreak of the coronavirus, the entertainment industry was hit with the glaring reality that many in-person events would be canceled indefinitely for health precautions. Months later, many brands and media giants are still recovering as they explore new ways to push forward and deliver quality events that give the same experience for consumers and fans. In March of this year, the annual tech, music, and film festival SXSW announced it would cancel its 2020 events due to the virus. Even after companies like Amazon, Facebook and Twitter pulled out as sponsors, SXSW’s organizers tried to salvage the in-person event, but ultimately Austin City officials eventually stepped in to shut it down. However, the cultural fest has bounced back to announce a new pivot that moves toward a digital future with the launch of SXSW Online . “The challenge of building a new future is one that we’re excited to tackle, said SXSW CEO and Co-Founder, Roland Swenson, in a statement ....