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Here's Why Shaquille O’Neal Walked Away From A $40M Reebok Deal

NBA legend Shaquille O’Neal left more than $40 million on the table thanks to one encounter with a little old lady. In an interview with the Full Send podcast (via The New York Post ), Shaq was already representing the brand when he had an encounter with a woman while on the court. In his words, the lady “ripped him a new a**hole.” Apparently, the woman was upset at the price of the Shaq-endorsed Reeboks, and decided to take her frustrations out on the player-turned-entrepreneur. “I had $2,000 in my pocket. I said, ‘Lady I don’t make the prices. Here you go, and she smacked the money out of my hand, [and said], ‘Why don’t you motherf–kers make a shoe that’s affordable?’” Shaquille O’Neal, however, didn’t take this as a sign of disrespect. Rather, he said to the podcast, he took this as a teachable moment, and realized he couldn’t keep endorsing Reeboks — even with a $40 million price tag for his endorsement. “I was like, ‘You know what, she’s right.’ So that day, I cut ties with...