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Kevin Durant Inks Deal With Blockchain Platform Dapper Labs, Becomes The First Player To Back NBA Top Shot

Kevin Durant has been making business moves all year round, and his latest venture marks a new milestone. According to Adweek, Durant and his manager Rich Kleiman recently inked a two-year partnership with blockchain platform Dapper Labs’ NBA Top Shot. Their multimedia platform Boardroom will feature Dapper Labs’ NFT marketplace for NBA Top Shot — making Durant the first player to back NBA Top Shot. As previously reported by AfroTech, Boardroom — which relaunched in 2021 — is backed by Kevin Durant and Kleiman’s investment firm Thirty Five Ventures. The platform’s coverage for NBA Top Shot will include news and feature stories, giveaways, spotlights around key moments, fan-to-fan trading and behind-the-scenes video content, Adweek reports. “Through NBA Top Shot, Dapper Labs has proven that they can provide not just value but community with basketball fans, and they were able to build trust with fans very early on in the crypto space,” Durant said in a statement to Adweek. “Still,...

Oct 13, 2021