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Universal Music Group has struck an expanded deal with African music streaming service Boomplay to extend licensing of UMG’s global music catalog to upwards of 47 countries across Africa, Music Business Worldwide reports. These new markets include key territories in countries such as South Africa, Ethiopia, Côte d’Ivoire, Cameroon and Senegal. News of the expanded deal arrives just after rival Spotify recently expanded across Côte d’Ivoire, Ghana, Nigeria, and Zimbabwe. According to a press release, the outlined agreement details an “ongoing commitment to support and grow Africa’s domestic music ecosystems, while also creating new opportunities for Pan-African talent to reach new audiences domestically, regionally and around the world.” Under the new agreement, UMG’s African labels — including Def Jam Africa, Motown Gospel Africa, AI Records, and Afroforce1 — will all be supported. Additionally, the deal will also distribute artists and labels via Electromode and Ingrooves Music...
The market for licensing streamed music has seen an uptick in the last few years, with more consumers and creators using music as part of their productions on video-streaming platforms. In an effort to simplify the legal process involved with acquiring rights to use songs in said productions, Music Tech Works — a Black-founded music licensing platform — created a streamlined method to help assist TV, film, ad agencies, and video game production companies. Music Tech Works was founded by music/media industry veterans Jarrett Hines and Bryson Nobles to resolve the issues that arise across TV, film, video games, and advertising when trying to obtain licensing for commercial music. As a platform referred to as “the future of music licensing,” Music Tech Works holds one of the largest rights holder databases in the world with more than 60 million songs for its users. The innovative music platform is looking to expand on its growing database, and will now receive financial assistance from...