Starting in September, eight minority beauty brand selectees will receive $50,000 in financial backing. The funding is designed to ensure founders will be equipped for retail readiness and thrive long-term. Participants can also look forward to fireside chats and panels with brand founders and industry leaders.

In addition, MUSE Accelerator has partnered with non-profit Venture Norie to develop an extensive 10-week curriculum to cover educational topics from experts about merchandising, supply chain, legal, and marketing, which will be available virtually and in person.

“MUSE Accelerator is another way we’re bringing to life our commitment to diversifying our unparalleled assortment so all guests can see themselves reflected at Ulta Beauty,” said Ulta Beauty’s chief merchandising officer Monica Arnaudo, according to a press release. “We believe it is our responsibility to take tangible steps to create foundational industry change. As a destination where brands can learn, thrive and successfully reach unchartered heights, this program helps us further nurture emerging BIPOC brands and create meaningful impact for the communities we serve, our industry and the world.”

MUSE Accelerator.

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