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Goalsetter to Launch Money-Saving Campaign #SavingOurSelves on Juneteenth

Amid conversations and uprisings surrounding racial justice, Juneteenth is quickly becoming a company holiday . However, with all of the increased awareness, Goalsetter is launching the #SavingOurSelves initiative to help reverse the wealth gap. Founded by Tanya Van Court, Goalsetter —a Black-owned app that provides culturally-relevant financial literacy tools for kids and families to save money—is committing to getting one million Black kids signed up for savings accounts. “Juneteenth is a celebration of our freedom from slavery, but African-Americans can’t truly celebrate freedom until we are financially liberated and the wealth gap is closed,” said Chairman of Vista Equity and Goalsetter investor Robert F. Smith. “By giving Black kids a savings and financial literacy app created by a Black entrepreneur, we can change the way a whole generation of Black kids learns about money and thinks about building wealth. And that can have a profound impact on our entire community.”...

Niki McGloster

Jun 15, 2020