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Kanye West Reportedly Racked Up $7M In Merch Sales From Second 'Donda' Listening Event

If it’s one thing Kanye West is going to do, it’s turn a profit from his brand. After hosting his second listening event for his forthcoming album, the “Donda” rapper reportedly did numbers at the Mercedes-Benz Arena in Atlanta after pulling in $7 million in revenue from his in-person merchandise, according to Billboard. This is also the same amount that West’s YEEZY x GAP puffer coat reportedly made in one night. More than that, the second global livestream on Apple Music generated more than 5.4 million views, topping his recent record-breaking number of 3.3 million total viewers from the previous album event. West’s streaming numbers are so impressive, they’ve managed to rival that of Twitch — amounting to more than double of the streaming platform’s current livestream record — as well as the 2020 Primetime Emmy Awards, which had an audience of over 6.1 million people across the U.S. tune in last year. Photo Courtesy of BFA / Yeezy / Philey Sanneh The rapper’s mysterious album...

Njera Perkins

Aug 12, 2021

Megan Thee Stallion's Fashion Nova Collection Rakes In $1.2M in Only 24 Hours

Megan Thee Stallion’s Fashion Nova collaboration was a huge hit with customers, and the numbers prove it. According to a report from TMZ, Megan’s 106-piece collection brought in $1.2 million in sales during its first day, slightly edging out Cardi B’s 2019 Spring collection which quickly sold out. The report also shared that following the huge success from Cardi B’s collection, Fashion Nova anticipated a lot more orders and made sure to have more product on standby. When announcing the launch of her Western-inspired collection, Megan stressed the inclusivity of it stating it was made for “all the hotties out there” and fits bodies of all shapes and sizes — including tall and curvy women. MY COLLECTION WITH FASHION NOVA IS NOW LIVE 🔥🔥🔥 THIS COLLECTION IS FOR ALLLL BODY TYPES GO RUN IT UP NOW — TINA SNOW (@theestallion) November 18, 2020 For this collection, the hip-hop star turned to women of all body types to model her new items,...

Njera Perkins

Dec 7, 2020