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Merchandise From Travis Scott's Concerts In London Reach Over $1M In Sales Within One Weekend

Travis Scott’s fans don’t only go up for his music, but for his merchandise, too. View this post on Instagram A post shared by flame (@travisscott)  

Aug 10, 2022

Kanye West Reportedly Racked Up $7M In Merch Sales From Second 'Donda' Listening Event

If it’s one thing Kanye West is going to do, it’s turn a profit from his brand. After hosting his second listening event for his forthcoming album, the “Donda” rapper reportedly did numbers at the Mercedes-Benz Arena in Atlanta after pulling in $7 million in revenue from his in-person merchandise, according to Billboard. This is also the same amount that West’s YEEZY x GAP puffer coat reportedly made in one night. More than that, the second global livestream on Apple Music generated more than 5.4 million views, topping his recent record-breaking number of 3.3 million total viewers from the previous album event. West’s streaming numbers are so impressive, they’ve managed to rival that of Twitch — amounting to more than double of the streaming platform’s current livestream record — as well as the 2020 Primetime Emmy Awards, which had an audience of over 6.1 million people across the U.S. tune in last year. Photo Courtesy of BFA / Yeezy / Philey Sanneh The rapper’s mysterious album...

Aug 12, 2021