A$AP Rocky is on to his next venture! According to a press release the rapper and entrepreneur is dropping a new whiskey on the market in collaboration with Global Brand Equities and E. & J. Gallo. “I’m so excited and grateful to finally introduce Mercer + Prince to the world. I have wanted to launch a whisky for a few years, but it was difficult to find partners willing to innovate to the level I envisioned. Fortunately, I found those partners in Global Brand Equities and Gallo,” A$AP Rocky said, according to a press release.