Whether you have a desire to get press coverage online, in print or even appear on radio or TV, getting media coverage isn’t a matter of simply creating a press release or media kit. Pitching is an art form. A pitch that works for one media outlet, may not work for another outlet. Critical success factors for writing a good pitch email are timeliness, relevance, clarity and a compelling story angle. So, before you click “send” on your email pitch, here are five questions you should ask before pitching a journalist: 1. Have I included a possible story angle within my pitch? A story angle is a theme or point of view and it could make or break the success of your pitch. It should demonstrate value for the media outlet’s audience. You can have several different angles to your brand story or even a single event. To identify story angles: “Be a resource, not a sales pitch.” Ask yourself: How does my story angle help the publication’s audience? Use the calendar as your guide. Connect your...