After creating a unique, Twix-powered and -inspired space for future Black technologists at AfroTech 2023, Mars Inc. returned to the conference this year ready to take things up several notches. The interactive installation’s effect on attendees started from a vibrant layout inspired by the iconic candy’s traditional gold and red packaging, arranged in such a way that they served as an instant pick me up for anyone in the area. Within the conference hall oasis, Mars, Inc. created a number of Twix-themed stations for candy and dessert fanatics, content creators, and techies looking for inspiration. The Creator Lab was all about connection and creativity. Attendees spent time at the Twix-inspired bracelet-making station, threading beads (in signature Twix colors) to craft fun pieces for themselves, friends, and family. The setup wasn’t just about making bracelets—it became a socializing and networking hotspot whenever attendees needed a break from the hustle and bustle on the...