BodyArmor’s ties with pushing Kobe Bryant’s legacy forward continues. In 2014, the late NBA legend invested $6 million into the sports drink company then, last year it was acquired by Coca-Cola for $5.6 billion — reportedly bringing in over $400 million to his estate — per a previous report by AfroTech. Bryant’s investment into the company greatly paid off and now, BodyArmor is investing right back into his foundation.