Venus Williams is joining a new arena! Hypebae reports the tennis star has become a global brand ambassador for Lacoste. The lifestyle brand prides itself on placing talent accordingly within the brand to reach success. Venus Williams’ role will be instrumental as the company plans to develop innovative and modern clothing geared toward women. Venus Williams, who has been a long-time fan of the brand’s creative director Louise Trotter, will have a chance to combine her love for sports with their shared interest in fashion. “I am a long-time fan of Lacoste and have always been inspired by the brand’s innovative style, beyond its tennis roots. Louise Trotter is such a visionary and the work she has done as creative director of the House is forward-thinking, inspired and constantly evolving,” Venus Williams shared, according to Hypebae. “I am thrilled to be working alongside her as the face of Lacoste’s new silhouette.”