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Lobos 1707 Tequila

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From Once Owning A Juice Bar To Investing In Her Husband's Tequila Business, Savannah James Is Building An Empire

Savannah James is more than meets the eye. When she isn’t serving looks as a mother of three and the wife of basketball legend LeBron James, the Ohio native is all about her business.

Shanique Yates

Jun 7, 2023

LeBron James Invests in New Tequila Founded by Former Deleón Exec Dia Simms

LeBron James is the king of off-court investments. Back in November, the Lakers player invested in Lobos 1707 Tequila, an agave spirits brand founded by former Deleón execs Dia Simms and Diego Osorio, reports The Spirits Business. James and his longtime business partner Maverick Carter co-led the backing as part of the Main Street Advisors’ (MSA) investment group. Additionally, basketball players Anthony Davis and Draymond Green, American sports agent Rich Paul, and investment firm Torch Capital have backed the tequila brand. “I knew the first time I tasted Lobos 1707 Tequila that it was special,” said James. “Lobos 1707 is about celebrating the strength of the group and bringing people together. It’s about shared passion and values. I love sipping Tequila with my friends, and we want a brand that speaks to us.”   View this post on Instagram   A post shared by Dia Simms (@diasimms) Lobos 1707 is a 100 percent espadín agave roasted in an open Oaxacan fire pit. The brand includes an...

Niki McGloster

Dec 30, 2020