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lifestyle magazine sweet july

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How Ayesha Curry Turned a Passion Project Into a Growing Business Empire

Before her career start as an entrepreneur, Ayesha Curry was a mother and a wife just trying to get her family and friends to eat healthier. Now six years later, she’s managed to turn a passion project into a growing business empire with several barbecue-focused chain restaurants, a best-selling cookbook, her own series on the Food Network, and a newly announced lifestyle magazine. Curry didn’t fade into her husband’s shadow, she created her own businesses and opportunities all from scratch. She took her video-blogging hobby of cooking and grew it into a YouTube channel with over half a million subscribers. This would eventually lead to a successful cookbook that turned her into a well-respected businesswoman running a holistic lifestyle brand. Curry realized the value of what would come to be her business empire when she started receiving gifts in the mail from various companies. “There’s this business called Freshly Picked Moccasins, and I was obsessed. I got a box one day, and it...

Njera Perkins

Apr 8, 2020