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NBA Star Chris Paul Becomes Equity Partner In Black-Owned La Fête Wine

Chris Paul means business when it comes to supporting companies that help in strengthening the Black community — just take a look at his investment portfolio. In August 2021, the NBA star invested in the plant-based protein shake and smoothie company Koia to create access to healthier eating for the underserved, as previously reported by AfroTech. In the same month, Paul participated in a $3 million seed round for Misha’s Kind Foods, a Black-owned vegan cheese brand. Now, he has added another Black-owned brand to his investments. Paul has joined La Fête Wine Company as an equity partner, according to a press release. Being a businessman that’s all about inclusivity, he and the brand’s missions perfectly align. “Not only is Chris an incredible athlete and businessman, but he’s also a wine enthusiast who is vocal and passionate about representation & inclusivity in the wine industry,” said Donae Burston, Founder & CEO of La Fête Wine Company. “He is a natural fit for our team, and we...

Feb 1, 2022