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Virginia Tech Athletics To Provide Financial Incentive To Award Student Athletes

Virginia Tech Athletics is taking more action to help student-athletes. According to a press release, Virginia Tech Athletics has adopted additional measures to help its college athletes monetize their name, image, and likeness (NIL). The follows after Virginia Tech Athletics’ newly established partnership with INFLCR to ensure NIL deals would be more accessible to student-athletes through the Hokies Exchange platform back in March. The company website states once a business, collective, or individual has registered and been approved for Hokies Exchange, it will be placed in a database. Here athletes and the entity will have opportunities to connect and work towards a NIL deal. Businesses can sort through an index of student-athletes to refine their search using various indicators. In addition, director of athletics Whit Babcock has announced Commonwealth NIL, Hot Route Marketing, and Triumph NIL will be supporting Virginia Tech student-athletes, businesses and donors through their...

Apr 15, 2022