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Jonathan Kirkland

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BLK's 'Once You Go BLK' Campaign Highlights the Beauty of Black Love

Black love is typically just seen through the lens of romance. But for BLK, their platform is created to be a loving space for the Black community, no matter their reason for joining. Of course, the Match Group extension, which launched in 2017, is primarily a place for Black singles to connect and potentially find a life partner, but BLK is also a hub for enlightening conversations around social issues and a space to reaffirm the Black American experience. Just in time for Valentine’s Day, BLK launched “Once You Go BLK” campaign, a celebration of the unlimited potential of Black love. The initiative showcases the journeys of BLK users and small business owners to acknowledge how real people date. “Once You Go BLK embraces the culture of the Black community, while also shedding light on important community topics from state violence to supporting Black-owned businesses,” said Jonathan Kirkland, Head of Marketing & Brand for BLK. “Our ambition for this campaign is to foster more...

Niki McGloster

Feb 14, 2021