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Jeremy Sirota

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Twitch And Merlin Announce Partnership To Empower Independents

Independent music licensing partner Merlin is teaming up with Twitch to give artists better opportunities. According to a press release sent to AfroTech, the partnership was created to empower Merlin members and their artists by providing additional streams of income and accessibility to Twitch’s music programming. On its own, Merlin appears to be a powerhouse. The licensing group reportedly accounts for 15 percent of global music shares. The company is also said to help thousands of artists globally and has continued to spearhead opportunities with interested partners. The newly announced partnership aims to reinforce its commitment to creating an innovative hub for its talent. “We’re thrilled to collaborate with Twitch for this groundbreaking deal,” said Jeremy Sirota, Merlin CEO, in a press release. “We’ve been engaged in conversations with Twitch since the day I started at Merlin, and I’m pleased that our team found a path for Merlin members and their artists to better engage...

Feb 3, 2022