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Jeff Kwatinetz

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Ice Cube's Contract With Black America Institute Partners With The NFL To Close Wealth Gap — 'I'm Glad The NFL Stepped Up'

Ice Cube is leading the forefront of change by joining forces with the National Football League (NFL).

Samantha Dorisca

Jun 30, 2022

Ice Cube's Big3 Basketball League Sells Team For $625K

A team from Ice Cube’s BIG3 basketball league has been purchased by DeGods DAO for $625,000, according to a press release. As AfroTech previously reported, Ice’s Cube’s basketball ventures in the metaverse allow collectors to become team owners under the conditions they purchase between two NFT collectibles: 25 Fire valued at $25,000 each and 975 Gold valued at $5,000 each. Solana backed platform DeGods has dived right in to build on the BIG3 league’s mission to make fans more involved with their favorite team with plans to make 500 whitelist spots ready for potential holders, Forbes India reports.

Samantha Dorisca

May 2, 2022

Ice Cube Co-Founded BIG3 Basketball League To Offer Team Ownership Stakes Through NFTs

All hands on deck! Ice Cube has announced big plans for his basketball league. According to a press release, the rapper turned entrepreneur’s BIG3 basketball league plans to introduce decentralized team ownership backed by Non-Fungible Tokens (NFTs). This means fans from across the world will have a chance to own a stake in the league’s 12 teams. “This is team ownership in the 21st century,” said BIG3 co-founder, Ice Cube, according to a press release. “We’ve created a special bond with our fans since our first game in 2017 and this is the natural next step. We want fans to feel even more invested in their favorite squad, more connected to their favorite player, and provide them with the opportunity to grow with us. While other leagues are flirting with fan ownership, none of them have more meat on the bone than BIG3 team owners.”

Samantha Dorisca

Apr 4, 2022