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It Comes Naturally

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SheaMoisture Launches Revolutionary Campaign to Celebrate the Beauty of Black Women

SheaMoisture is continuing its long-standing commitment to Black women and the beauty community with the launch of a bold new campaign. Today, the pioneering beauty brand unveiled its It Comes Naturally campaign — a new brand initiative intentionally created by a powerhouse team of Black artists and multicultural creative partners that highlights the unapologetic beauty and resilience of Black women. View this post on Instagram A post shared by SheaMoisture (@sheamoisture) The campaign — which coincides with the brand’s community investment program — arrives amid the global social justice movement with a forward-looking outlook on celebrating Black identity. Each of the six Black women artists commissioned for this campaign — including Monica Ahanonu, Rachelle Baker, Bisa Butler, Alexis Eke, Linda Mawala, and Reyna Noriega — were recruited to help mold a distinctive and revolutionary campaign to revitalize the stories, legacy, and heritage written by Black women over several...

Njera Perkins

Oct 12, 2020