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Spotify's Global Culture Initiative Is Giving You Music From Around the World

Spotify is spicing up its users’ playlist with its new Global Culture Initiative , which plans to promote and advance culturally diverse music. Rocio Guerrero, Head of Global Cultures at Spotify, called the initiative one of the most important things that the company has ever done. “People are becoming more and more proud of their origins, and I think music might be one of the best ways to help them express that,” said Guerrero. Spotify’s Global Culture Initiative features expertly curated playlists that feature songs from the Arab, African, Indian (Desi) and Latino diasporas. “Diaspora people have different political views, different hobbies, different mindsets that come out in their music. But they’re still connected to their communities,” said Guerrero. Spotify’s Desi and LatinX hubs are currently available and the Arab and African hubs will be ready in a few weeks. Spotify is also launching GlobalX, a playlist of international and multicultural crossovers. Guerrero said GlobalX...

Arriana McLymore

Oct 5, 2018