Inaugural Program

For Its New Initiative, The Jordan Brand Pledges To Not Be  A 'Product-Incubator Banking On Cultural Capital'
For Its New Initiative, The Jordan Brand Pledges To Not Be A 'Product-Incubator Banking On Cultural Capital'

When it comes to taking action in supporting women, Nike’s Jordan Brand has held a steady streak. History was made in June 2021 after Michael Jordan and his brand unveiled their “WNBA Family” campaign, which marked the most-ever WNBA players to endorse the brand at once, AfroTech previously...

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