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In This Together Campaign Strives to Invest $1B in Black-Owned Businesses

The overwhelming support for the Black Lives Matter movement and Black businesses has grown significantly over the past month. While more initiatives arise, companies continue to step up to collaboratively uplift the movement and the Black community. As part of a new plan proposed by the National Minority Supplier Development Council ( NMSDC), 30 blue-chip companies have pledged to raise at least $1 billion over the next 12 to 18 months from corporate donors in order to “support minority business development, economic inclusion, and growth,” reports Black Enterprise . According to the NMSDC, the In This Together Campaign was created as a means to help its certified minority firms and other minority-led businesses tackle the blows brought on by COVID-19. “Prior to the pandemic and social injustice events, NMSDC was working strategically to close the economic gap between Black and minority businesses; now, the gap has widened due to the unprecedented activities that changed the...

Njera Perkins

Jul 22, 2020