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Beyoncé Inks Multi-Year Partnership Deal With Fitness Platform Peloton to Honor HBCU Legacies

From music and culture to philanthropy and entrepreneurship, Beyoncé’s impact as one of the world’s biggest entertainers runs deep. The global superstar has announced that she has teamed up with Peloton, the world’s leading interactive fitness platform. According to a press release, the two have inked a unique, multi-year partnership deal rooted in the celebration of music — a central component of the Peloton class experience — and have also come up with pro-social initiatives to honor HBCUs across the U.S. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way,” Beyoncé shared in a statement . Unfortunately, this year’s Homecoming festivities are making virtual pivots due to the global pandemic. In response, Beyoncé and Peloton have created a series of themed workouts commemorating...

Njera Perkins

Nov 10, 2020