Showing 1 results for:

Global Women's Collective

by Topic

All results

For Its New Initiative, The Jordan Brand Pledges To Not Be  A 'Product-Incubator Banking On Cultural Capital'

When it comes to taking action in supporting women, Nike’s Jordan Brand has held a steady streak. History was made in June 2021 after Michael Jordan and his brand unveiled their “WNBA Family” campaign, which marked the most-ever WNBA players to endorse the brand at once, AfroTech previously reported. “The world needs female voices, and we can’t ignore that or else we’re not growing,” Jordan previously shared in a statement. “The Jordan Brand is committed to giving women a platform to amplify their voices, which influence, inspire and push culture forward. These amazing athletes are defining a lot of things about Jordan Brand and leading a true conversation that’s impacting culture and our communities across the globe.” The brand’s dedication to advancing women has yet to cease as right before Women’s History Month comes to a close, it has launched its inaugural global Women’s Collective, Hypebeast reports.

Mar 29, 2022