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Last year marked a pivotal moment in time for change and equality, specifically for Black communities. The happenings in the digital space and social media have shown us the importance of amplifying Black creators and influencers who are often overlooked. Now thanks to companies like Fanbytes, we’ll be able to break the cycle of underrepresentation in creative industries. According to AdWeek, the London-based influencer marketer agency — launched by CEO and founder Timothy Armoo in 2017 — was created to help big brands discover new interactive ways to engage with Gen Z audiences around the world. With initiatives like the Fanbytes Impact Fund, the goal for Fanbytes is to now help Black-owned businesses get the funding they need as well as help Black creators gain more visibility in mainstream spaces. “What happened with George Floyd, it made me realize even more that I had this platform and I had a responsibility to do something,” Armoo told the outlet. “And I didn’t want to just do...
Wish — one of the largest and fastest-growing global e-commerce platforms — has made a full commitment to Black-owned businesses and entrepreneurs in the form of a $2 million fund. Wish’s Local Empowerment Program is dedicated to supporting independent Black businesses financially during this time and has shared that it plans to distribute grants to nearly 4,000 Wish Local small business partners. “This is something we’ve wanted to do for some time but the COVID-19 pandemic crisis and the Black Lives Matter movement has really fast-tracked our mission,” said Hassan Yahya, VP of Experience at Wish, in a statement . “The Wish Local Empowerment Program provides a starting point for us to support independent, black-owned businesses who are often denied government aid and lack other financial resources to fall back on.” He also shared that “by joining the Wish Local network, we can help black-owned businesses tap into the growing demand for e-commerce, as well as diversify their core...
As the effects of the pandemic and current events continue to plague America, more artists are stepping up to use their platforms for racial and financial equity. In conjunction with her performance of the Black national anthem at the NFL’s Kickoff event for the 2020 season, singer/songwriter Alicia Keys announced her partnership with the NFL to launch a $1 billion endowment fund for Black businesses and communities, Billboard reports . https://www.instagram.com/p/CE97sf9ArGR/?utm_source=ig_web_copy_link According to Billboard , Keys stated that she wants to build off of the progress of the protests from the last few months to raise awareness about social injustice and systematic racism by creating a more tangible solution. “We are already seeing the blatant injustices that are going on around us,” Keys shared with Billboard . “As an artist, I’m always thinking about how can I use my platform to further racial equity. This fund is one of the answers and our goal is to empower Black...