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TikTok Partners With Artists to Preview New Music to Fans Ahead of Friday Releases

As part of its new initiative, social media platform TikTok is taking control of New Music Fridays with the help of fellow artists. Over the last few months, TikTok has earned a solid reputation for boosting both old and new songs through users’ content. Now, it’s channeling that same power of the music industry to change the timing of Friday music releases by launching its exclusive live-only “Watermarked” listening session series, Billboard reports . Courtesy of TikTok Through this new feature on the app, TikTok is now partnering with artists and inviting them to debut new music for fans live each Thursday at 11:30 p.m. ET, 30 minutes before new albums, projects, or singles hit streaming at midnight on Fridays. Additionally, artists will walk listeners through their album’s key tracks during each session while fans ask questions posed in the comments section. According to Billboard , TikTok initially had a quarrelsome relationship with the music industry concerning music...

Oct 21, 2020