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Franchisor Hakika Wise Is Using Her Business Of Stretching To Boost Wellness And Generational Wealth

When franchisor Hakika Wise — founder of Kika Stretch Studios — set out to establish her many stretching studios across the country, she had a mindset of being a boss who also helps build others up to achieve boss status too. As one of the first Black women franchisors in the world, Wise knew she had stumbled across something historic in growing her business. However, she knew the work didn’t stop there. With very few Black and brown franchisors, Wise took it upon herself to use her business as a vessel to encourage others to join her on the path to becoming self-made business-owners. As AfroTech previously reported, Wise’s idea to start her own franchise of stretch studios was fueled by her desire to stand out in the business world with a concept not many others were invested in. Through her unique stretching technique and chain of studios, Wise has been able to prove just how lucrative the fitness and wellness industry is. Not only has she helped thousands of people improve their...

May 20, 2021