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Jay-Z Adds Connected Fitness Tech Startup CLMBR to His Investment Portfolio

Jay-Z is the second entrepreneur in the Carter household to tap into the fitness world. Following Beyoncé’s partnership with Peloton , the co-founder of Marcy Venture Partners has joined the investment team for CLMBR, a leader in connected fitness technology. As PRNewswire reports, Jay-Z will support the 2021 launch of CLMBR Connected and CLMBR Pure vertical climbing machines. Tennis player Novak Djokovic is also an investor in the company. “We are excited to work with JAY-Z and Novak to bring the best modality in fitness to consumers,” said Avrum Elmakis , founder and CEO.   View this post on Instagram   A post shared by CLMBR (@clmbr_official) The fitness machine is the first vertical climber to feature a large-format touch display with on-demand, instructor-led classes, the press release reads. Additionally, it features an integrated audio system that enhances the user experience and operates via a state-of-the-art companion app with workouts and health stats. “Unlike bikes,...

Niki McGloster

Nov 20, 2020