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Savage X Fenty Unveils AR Technology To Help Customers Get The Best Fit

We’ve all experienced the inevitable hassle of trying to find our right size while shopping for clothes — especially for bras — but who other than Rihanna to swoop in and save the day. The singer is coming to the rescue, and the “S” on her chest stands for Savage X Fenty. With the lingerie brand’s first-ever brick-and-mortar store now opened in Las Vegas, the store also debuted its augmented reality (AR) technology from apparel matching platform Fit:Match, according to Adweek. “We’re extremely pleased to partner with Fit:Match to lead innovation in the shopping experience and eliminate the fit question for our Savage X Fenty customers,” co-presidents Christiane Pendarvis and Natalie Guzman shared in a statement.

Jan 26, 2022