Similar to how Michael Jordan’s name and likeness helped Nike to become heavy in the culture, Grant Hill rocking Fila made the footwear company blow up in the ’90s. Though the former NBA star signed with the brand, there was once a Nike deal on the table. During an interview on “Knuckleheads” podcast, Hill recalled initially being sold on Nike and speaking with its founder Phil Knight, who had the vision for the brand’s global expansion.