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Fashion Tech Expert Coy Griffin is Encouraging Designers to Find 'Your Own Creativity'

With fashion technology, designers are connecting with consumers in more direct, innovative ways, and Coy Griffin wants more people of color at the forefront of that discovery. The Bronx-born Afro-Latina didn’t take the conventional path to fashion technology. She landed in the industry after gaining a slew of on-the-job experience at corporate internships and gigs at IBM and Johnson & Johnson. “When I was in college, I interned for Johnson & Johnson as a regular data analyst punching numbers all day,” she said. “At that point, I wanted to pivot into the fashion industry using my knowledge of data analytics, so I just started Googling fashion analyst jobs, and that’s when I discovered trend forecasting.” Even after discovering forecasting and working at a variety of fashion-tech startups, the Clarkson University graduate launched Your Own Creativity to truly marry her passion for fashion and technological innovations. The YOC is a content platform that helps make fashion tech easy...

Niki McGloster

Jun 1, 2020

Anifa Mvuemba Changes the Game With Virtual 3D Fashion Show

On Friday (May 22), designer Anifa Mvuemba singlehandedly changed the fashion game. Her latest Hanifa collection, Pink Label Congo, debuted via Instagram Live using 3D models, who emulated the hip-swaying swagger and full-bodied beauty of Black women. The contemporary line was inspired by her hometown in the Congo, of which she debuted a film short about the issues facing the women and children of the country like illegal mining. Nevertheless, the innovative digital show transported viewers to the Democratic Republic of Congo, with a floor-sweeping silk gown, a wide-legged denim suit, an off-the-shoulder ruched top, and other jaw-dropping pieces that reference the delicate power and femininity of the women of the Congo. “I want these pieces to tell a story of meaning,” she told Teen Vogue . “I want them to remind us to be intentional about what we create. Not for clout or for Instagram likes, but for the sake of meaning what we say by storytelling through our designs.”...

Niki McGloster

May 26, 2020