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Black-Owned Influencer Marketing Agency Fanbytes Launches Fund To Help Brands Discover Black Talent

Last year marked a pivotal moment in time for change and equality, specifically for Black communities. The happenings in the digital space and social media have shown us the importance of amplifying Black creators and influencers who are often overlooked. Now thanks to companies like Fanbytes, we’ll be able to break the cycle of underrepresentation in creative industries. According to AdWeek, the London-based influencer marketer agency — launched by CEO and founder Timothy Armoo in 2017 — was created to help big brands discover new interactive ways to engage with Gen Z audiences around the world. With initiatives like the Fanbytes Impact Fund, the goal for Fanbytes is to now help Black-owned businesses get the funding they need as well as help Black creators gain more visibility in mainstream spaces. “What happened with George Floyd, it made me realize even more that I had this platform and I had a responsibility to do something,” Armoo told the outlet. “And I didn’t want to just do...

Njera Perkins

Aug 4, 2021