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Evana Oli

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Meta Taps Grammy-Winning Artist Ciara To Amplify Small Black-Owned Businesses

According to a report , Black business ownership rates declined by about 40 percent between February and April 2020, which was the sharpest decline of any racial group. In response, Meta — formerly Facebook — has big plans this holiday season that involve amplifying small Black-owned businesses. To kick it off, during the inaugural Forbes Next 1000 Summit, the company announced a partnership with Grammy award-winning artist Ciara, as they plan “to redistribute the energy of the biggest physical retail day” to spotlight Black-owned businesses impacted by COVID-19. “In the US, Black-owned businesses have been among the hardest hit by the pandemic, and this holiday season will be ‘make or break’ for many,” said Chief Operating Officer Sheryl Sandberg. “One way we can all make a difference is through conscious shopping, which is why I’m thrilled to partner with Ciara to support #BuyBlack and do what we can to help Black-owned small businesses.” Under the partnership, starting Nov. 22,...

Samantha Dorisca

Nov 12, 2021