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Entrepreneur Feleg Tsegaye Launched Ethiopia's First Online Food Delivery Company

Forward-thinking innovations in Africa are what keeps the continent ahead of the game in leading the future for us all. Thanks to entrepreneur Feleg Tsegaye, Africa’s momentum in the food space is seeing an uptick after launching Deliver Addis, Ethiopia’s first online restaurant delivery company, Face2Face Africa reports. Tsegaye — who was born to exiled Ethiopian parents in the U.S. — moved to Ethiopia when he was 24-years-old to begin his ambitious business endeavor. He set up his Addis Ababa-based company in 2015 as both a platform and an app to deliver takeout restaurant food, groceries, and beverages, as well as flowers and books. According to How We Made It in Africa, Tsegaye’s reason for creating Deliver Addis was because he didn’t want to learn how to cook, but the mission grew to be much greater than that. For Tsegaye, launching this new venture was not only a way to generate new jobs in his home country, but also change the structure of dining culture for Ethiopia as a...

Njera Perkins

Jan 11, 2021