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PepsiCo is partnering with NBA player and philanthropist LeBron James to launch a new kind of energy drink, according to a press release. MTN DEW RISE ENERGY has no sugar but it’s packed with nutrients to provide a mental boost and some immune support. The new drink was created to help people kickstart their mornings and conquer the day, a press release states. The launch of MTN DEW RISE ENERGY is the first installment in PepsiCo’s multiyear partnership with James as the company plans to expand on the icon’s wide range of work. “It’s important to me that I believe in the brands and products where I invest my time. When I first learned about the message behind the drink – the fact that every day is a chance to rise for all of us – that really resonated with me,” James said in a statement. “The ability to rise and find motivation to do more and be more every single morning is powerful. I’m excited about the opportunity to bring that to life through this partnership with PepsiCo.”...
Mar 17, 2021
Business phenom Magic Johnson is adding more big boss energy to his multi-hyphenate career portfolio. According to CNBC , the former Los Angeles Lakers legend will take a seat on the Board of Directors at Uncharted Power , an award-winning renewable energy tech company founded by Jessica O. Matthews in 2011. In his new role, the CEO of Magic Johnson Enterprises will help establish and expand the smart startup’s partnerships and programs in U.S. communities. “Many of America’s urban, multicultural communities are being left behind when it comes to basic human rights such as feeling safe in the community, providing for family, getting an education and, quite literally, keeping the lights on,” Johnson said in a statement. Matthews first discovered her passion for renewable energy after witnessing the issues in Nigeria’s power infrastructure. As a result, Uncharted Power’s aim is to achieve access to cost-effective, clean power networks in underserved areas by creating new energy...
Mar 5, 2020