e.l.f.

Alicia Keys to Launch Lifestyle Beauty Brand Under the e.l.f. Beauty Portfolio
Alicia Keys to Launch Lifestyle Beauty Brand Under the e.l.f. Beauty Portfolio

Celebrities are no strangers to the beauty world, and now singer-songwriter Alicia Keys is stepping into the ring to launch her own lifestyle cosmetics brand through a venture with e.l.f., Allure reports . Keys — known for her natural make-up free looks — credits her new beauty line to wanting...

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