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Dr. Kari Williams is bringing her expertise to Beyoncé’s newly launched hair care company , Cécred. According to a TikTok shared by the company, Dr. Williams serves as its director of education. In the clip, she provides insights into the burning question, “How often should you wash your hair?” @cecred So how often should you be washing your hair? We heard you yesterday and we’re back with our Head of Education, Dr. Kari Williams, to deliver some truths on keeping your hair and scalp clean. ♬ original sound – CÉCRED In February 2024, Dr. Williams took to Instagram to confirm the news with the caption, “Introducing the DIRECTOR OF EDUCATION for @cecred. I am in my season. It’s my time.” Dr. Williams’s expertise encompasses more than 20 years as a natural hair specialist, per an Instagram post. View this post on Instagram A post shared by PhD, Trichologist & Celebrity Stylist (@dr.kariwill) According to her website, she earned a Ph.D. in trichology, which focuses on the management and...