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Dorion Renaud

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Buttah Skin Founder Dorión Renaud is Building a Beyoncé-Co-Signed Skincare Brand For Black People

From faith the size of an unwanted blemish grows a Beyoncé-stamped skincare brand, and that’s on serial entrepreneur Dorión Renaud. The Beaumont, TX native founded Buttah Skin for men, women, and non-gendered people in 2018 after stumbling upon a self-mix set of natural ingredients that finally faded his hyperpigmentation. Now, after bootstrapping his business for two years, Renaud’s skincare collection — fully loaded with a serum, sonic brush, toner, several creams, and beauty bars — is a beloved brand made for “melanin-rich skin,” specifically. “Everyone from the director of the shoots to the stylists to the makeup artists is all Black, and that’s the only way that this brand is able to be successful,” he tells AfroTech. “We are inclusive, but it’s so important that I work with people that understand our beauty and culture to be able to shape the beauty industry.” By the summer of 2020, while already serving a growing customer base, Buttah Skin popped up on virtually everyone’s...

Niki McGloster

Jan 29, 2021