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TikTok Taps Shavone Charles As Its First-Ever Head Of Diversity And Inclusion Communications

Things are looking to be headed in the right direction for Black TikTok creators when it comes to getting their long-overdue credit with the platform’s latest team addition. TikTok recently announced Shavone Charles, former director of communications and creative partnerships at VSCO, as the platform’s first-ever head of diversity and inclusion communications. According to Adweek, the multi-hyphenate creative will “lead all diversity and inclusion communications globally, overseeing the video creation platform’s multicultural campaigns in collaboration with media and diverse creators.” Although Charles is stepping into a newly formed role at TikTok, the now Los Angeles-based executive is in familiar territory when it comes to being a trailblazer in major tech companies’ diversity departments. While at VSCO, she led strategic brand partnerships and product campaigns across key consumer interest verticals youth culture, community, diversity/inclusion, entertainment and fashion,...

Ngozi Nwanji

Nov 22, 2021